Senior Brand Designer. Art Director.
I don't just design brands — I build the systems and the teams around them.
Done it from zero more than once.
Berlin-based · Open to relocation within Germany & the Netherlands (incl. remote)


- Built brand identity and digital presence from zero
- Led and mentored a freelance team of five
- Working directly with company owners on strategy and execution
- Print materials became a key referral driver
- Drove a notable increase in repeat business following the rebrand

- Full rebrand during ownership change
- Resolved legal/licensing issues with existing brand
- 3-day trade show booklet → 4 new retail leads
- Built complete brand system: guidelines, templates, business cards
- Business surge + new wholesale partnerships post-launch

- 24 hours concept challenge for eco-brand

- Built complete visual identity from scratch
- Marketing assets tailored to IT/cloud infrastructure
- Retained by founder for second venture (RamQuote)
- Startup successfully launched and is operating



- Backgrounds for animated feature film
- Worked directly with 2D department lead
- Delivered within large-scale studio pipeline
- Skills later applied to brand storytelling work

You're not just getting a designer — you're getting someone who's spent 8+ years embedded inside marketing teams, not bouncing between projects. I've joined companies as their first in-house designer more than once, building the workflows and asset libraries from scratch and keeping brand consistency alive across every touchpoint — sales materials, print, campaigns, digital.
I also speak enough motion, 3D, product and UI/UX to brief and direct specialists in those areas properly — what's realistic, how long it actually takes, and how it fits the bigger system, so you're not translating between disciplines yourself.
Structure matters to me as much as the creative work: my process has measurably cut turnaround time by 15% and improved team efficiency by 13%. I like building things that hold up as a company grows, not just at launch.
Copyright © 2026 Iuliia Ivanova