BOUW

Structural steel · Heavy construction

Brand identity guidelines — engineered with the same precision we build with.

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01 — Color system

Built from raw material.

Every tone is drawn from the job site: oxidized plate, galvanized sheet, and the flash of a cutting torch. The charcoal is lifted directly from the logo mark. Click any swatch to copy its hex.

Charcoal Plate
Primary mark / structure
#1E222B
Deep Forge
Background / depth
#0D0F13
Mill Steel
Secondary / muted UI
#8B939C
Galvanized White
Light surface / reverse type
#ECEEF0
Cutting Torch
Primary accent / CTA
#FF6A18
Oxide Rust
Secondary accent / weathered detail
#9C3B1F
02 — Typography

Two weights. Zero ambiguity.

A technical display face for structure, a precise grotesk for clarity, and a monospace for specs — the way a cut-list reads on a shop drawing.

Display — Oxanium ExtraBold
STAAL

Used for hero statements, section numerals, and the wordmark's "BOUW" lockup. Angular terminals echo the chamfered cuts in the monogram. Reserve for moments of maximum impact — headlines, not paragraphs.

Mono — JetBrains Mono
Ø48 · S355
HEA-220

Specs, hex values, dimensions, coordinates. Anything measured gets set in mono — it reads like a cut-list.

Body — Inter

Inter carries every paragraph, label, and UI element. Neutral, legible, engineered for screens — it never competes with the display face.

Light Regular Medium Semibold Bold
03 — Brand pattern

Truss logic, repeated.

A diagonal lattice modeled on a structural truss frame, with a rivet node marking every intersection. Use it at low opacity on dark backgrounds, behind quotes, or as a section divider — never as a busy foreground texture.

Pattern — truss-lattice.svg
<svg width="120" height="120" xmlns="http://www.w3.org/2000/svg">
  <rect width="120" height="120" fill="#1E222B"/>
  <path d="M0 0 L60 60 L0 120" stroke="#8B939C" stroke-width="1" fill="none" opacity="0.4"/>
  <path d="M120 0 L60 60 L120 120" stroke="#8B939C" stroke-width="1" fill="none" opacity="0.4"/>
  <line x1="60" y1="0" x2="60" y2="120" stroke="#8B939C" stroke-width="0.5" opacity="0.25"/>
  <line x1="0" y1="60" x2="120" y2="60" stroke="#8B939C" stroke-width="0.5" opacity="0.25"/>
  <circle cx="60" cy="60" r="3" fill="#FF6A18"/>
</svg>
04 — Stationery & site assets

On the desk and on the fence.

The same chamfered module scales from a business card to a 3-meter site banner without losing precision.

Visitekaartje — front / back
R. DE VRIES
Projectleider Staalbouw
+31 (0)20 555 0192
info@staalsterkbouw.nl
staalsterkbouw.nl
Bouwhekbanner — site fence banner
05 — Website blueprint

The mark, in production.

A working concept of the corporate site — same grid module, same cut corners, same restraint.

staalsterkbouw.nl
Staal · Precisie · Vakmanschap

Stalen constructies die generaties meegaan.

Geselecteerde projecten
Industrieel
Havenkraan Terminal 4
HEB-400 · 1.2km
Frame
Logistiek Hub Noord
S460 · 3.800m²
Infra
Brugconstructie A12
S355 · Span 84m
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